ENERGIZING BELIEF IN THE BRAND

3M People & Culture

It all began with an idea. It was brought to life by real stories from real people living and working the 3M way. And the result was a thing of beauty. Hanley Wood Marketing conducted interviews and photo shoots, and developed a Year in Review report that every single employee could read with pride. Working with two other writers against an aggressive deadline, we each took a segment. Mine was the Purpose Driven section.

My role: Interviews, story write-ups, photo-shoot direction, helping plan reports’s information architecture