Hi! I’m Erin, an ACD, strategist and copywriter based in Minneapolis, MN.

I love figuring things out. Give me a complicated subject, a messy business challenge or an audience we need to understand better, and I’ll happily dig in, ask a lot of questions and start connecting dots. My work spans creative, content strategy, messaging and UX, with deep experience translating complex ideas into stories that are clear, compelling and worth paying attention to.

For me, the fun part is finding the idea and then figuring out just how far we can take it. I love collaborating with smart people, learning from subject-matter experts and pushing ideas beyond the first good answer, whether we’re building a campaign, a messaging platform, a website or something entirely new.

When I’m not on the clock, you’ll find me hanging out with my two dogs (Pete and Pedro), feeding my head with books and podcasts and movies and shows, traveling around the lower 48, and enjoying time with friends and family.