ELEVATING A B2B BRAND STORY

BioSig Technologies, Inc.

How do you transform a bioelectric medicine brand built for investors into a clinically relevant, signal-processing powerhouse that speaks directly to electrophysiologists? You shift the narrative—from product features to physician empowerment. By centering on what EPs can achieve with PURE EP’s groundbreaking clarity, we moved from technical specs to purpose-driven storytelling that puts the user—and their patients—at the heart of the message.

My role: StoryBrand message matrix; copywriting; collaborating with client and art director on sell sheet direction and website updates

Transform the Message