Capabilities

Messaging + content strategy

I specialize in developing and executing comprehensive content strategies and message matrices that resonate with target audiences and drive engagement. Leveraging data-driven insights and in-depth audience research, I excel in providing content direction that caters to individual audience segments through targeted, relevant messaging designed to engage. From establishing content pillars for consistent, cohesive messaging to brainstorming visionary themes for brands and campaigns with associated channel and tactical recommendations, I am passionate about ensuring that your content strategy achieves your goals while remaining highly relevant to your audiences.

User experience

While most often my role is that of collaborator with UX/IA teams, my expertise extends to persona development, as well as building detailed sitemaps and high-level wireframes to establish a clear and logical structure for websites and applications. A thorough understanding of the content and deep connection to the user allow me to recommend informational hierarchies, page titles and components, and user-relevant content blocks that ease site navigation, optimize the flow of information and support the user's journey at every step.

Content creation + copywriting

As an experienced copywriter, I excel in crafting thoughtful, engaging copy for a wide range of formats, from the simplest social post to the most robust white paper. I tailor content to resonate with distinct audience profiles and personas, ensuring each piece effectively communicates its message and resonates with the target audience. With deep experience across multiple industries, I bring a versatile writing style that adapts to various brand voices and audience needs. My commitment to thorough audience, client, product and industry research guarantees the accuracy and quality of copy that is both informative and impactful, ensuring content that drives user engagement and achieves business objectives.

Design support

With a keen eye for aesthetics and deep love for cohesive storytelling, I bring a unique blend of visionary creativity and meticulous attention to detail to every project. With a long history in creative work, I motivate teams to elevate the creation of compelling visual content across various media, pushing boundaries while ensuring consistency and alignment with brand guidelines. My role includes championing the creative process from ideation to final production, fostering innovation and maintaining the highest standards of quality in all deliverables.

Tools & Technologies

• Google Docs + Slides

• Microsoft 365 (Word, PPT, Excel, OneNote, Teams)

• Adobe Creative Suite (mostly Photoshop)

• Lucidchart

• Workamajig

• Workfront

CMS Experience

• Sitecore

• Squarespace

• Bynder

• WordPress

• Wix

• Interwoven TeamSite (no longer available)

Industry Experience

Automotive/EV

Cardiovascular

Commercial construction

Consumer electronics

Courier + delivery

Dental & DSO