EMPOWERING SURGEONS WITH INSIGHTS

Medtronic TAVR

Treating severe aortic stenosis (AS) comes with complex challenges—and we set out to tackle them head-on. Through close collaboration with surgeons and healthcare providers on the Ad Board, we tested and refined early messaging to ensure it reflected their real-world experiences. This insights-driven approach fueled the creation of three powerful campaign journeys, each addressing a critical hurdle faced by surgeons. By delivering actionable solutions while sparking a sense of urgency, the campaign empowers providers, instills confidence, and drives meaningful change in the treatment of AS.

My role: content strategy, concepting, creative direction, copywriting